Discover: B Fresh Gear

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“The first pillar to our approach? No t-shirts! Everyone has ‘em, so let's go left. So we went left, and we found the fanny pack and visor shades.”

Tell us about yourself! What’s your background and what do you do?

Trained in the sciences of retro fashion. Let's see, what did we do today? We shot some nerf-hoops, watched a few episodes of Seinfeld and designed a bunch of gear for Arapahoe Basin Ski Area! Yeah dude, that's a humble brag and we'll beat in you in pogs about it : )

How did you learn your craft? Tell us about your first finished product.

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“It takes several 80's and 90's enriched childhoods to create these products. In order to ensure quality from start to finish, we have to make sure to giggle a lot.”

Us fellas foxed around and started this whole thing as a way to compliment this boom-bap 'High Five' hip-hop project. Legend has it, Brian Blake had to come out of pocket quite a few dollars on a tour and vowed to learn how to merchandise the craft. The first pillar to our approach? No t-shirts! Everyone has ‘em, so let's go left. So we went left, and we found the fanny pack and visor shades. And a lot of people didn't know what to think about it. A hip-hop group selling fanny packs and visor shades? Mind you, this was 2012! 

Where does the name of your business come from?

That's top secret!

How long does it take to make your product and what’s involved in the process?

It takes several 80's and 90's enriched childhoods to create these products. In order to ensure quality from start to finish, we have to make sure to giggle a lot.

Where does your inspiration come from?

Fruit-roll-ups and Simpson's marathons.

What’s your favorite product that you’ve created?

VISOR SHADES!

What question do you get asked the most at pop-up markets?

“How many beers can I fit in this fanny pack?” The answer is 4, if you put your mind to it. 

What’s something unique about you that most people don’t know (or wouldn’t guess)?

Our van goes by Peggy.

What’s your favorite beverage to sip on?

Whatever ya got!

What’s up next for B Fresh Gear?

Remember Gecko Hawaii? We've got a pretty Rad collaboration on the way with them!


Brad Lewis